Vio Worldwide

Year 2001
Company Vio Worldwide
Activity Online services for the advertising industry with offices in UK, France, Japan, US and Australia
Ownership Jointly owned by a UK FTSE 100 company and an overseas partner
Icknield role CRO – Icknield was appointed to implement an orderly and solvent wind down
Status at start of project The business was loss making requiring USD1m funding every month from its shareholders. One of the partners could not sustain the required funding and there was no plan to support additional investment
Key achievements Losses reduced to low levels whilst maintaining customer services
Going concern sale achieved
Project achieved faster and at a lower cost than the agreed budget
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